LEGO® Star Wars™ “Ace Assault”

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LEGO® Star Wars™ “Ace Assault”

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Are you the best pilot in the Galaxy?

This campaign educated and excited children about the new LEGO® Star Wars™ product line and the related TT Games video game. Exclusive play modes were launched on StarWars.com.

The Challenge:

Promote the product line and video game.
Drive traffic to the new LEGO® Video Games website.
Drive traffic to LEGO.com.

The Solution:

Development of a 3D Flash game.
Rigorous project management for multiple stakeholders.
Creation of exclusive content for StarWars.com.

The Results:

Generate 10 million plays in six months.
Topped ViralChart.com in all major territories.
Spawned two sequels.

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4T2
Hypersurge Interactive Corp
Box 1, Nanoose Bay
BC, V9P 9J9
Canada

Tel: 250.800.2559